Run your business campaign by BTL Marketing

BTL Marketing stands for 'Below The Line Marketing'. This kind of marketing is the kind of marketing that targets specific groups of people with focus. For example, a leaflet drop in a specific area, a Google Adwords campaign targeting a certain group or a direct telemarketing campaign targeting specific businesses.This kind of marketing is best for conversions and direct response.

Print Advertising

Print advertising is most affordable taking its production costs into consideration. This is also the most wide spread form of advertising. Therefore, development of advertising message requires large experience and professionalism. Print advertising can be highly informative, as opposed to the sketchier brief messages of television and radio. A small organization has the ability to completely explain the message in a one-page magazine or newspaper ad. An organization that intends to advocate public candidly through print media can create a comprehensive brochure, or even a tool kit, including colorful flyers and letters all enclosed in a printed folder. The message lasts longer due to its tangibility aspects . An individual may keep a postcard or brochure for weeks before acting on it. Promotional novelty items like bumper stickers, pens, key rings and refrigerator magnets make for advertising that delivers an enduring message.

We always discuss the desired goals together. After which will choose one variant out of the several suggested and receive the ready product within a stipulated deadline.

After the work is accepted our managers shall assist with distributing the product through numerous partners of Ideashop.

Outdoor Advertising

At the moment, outdoor advertising is a relatively non-expensive advertising format which also presents ‘a good contact’ with the target audience.

When developing a message for billboards our specialists consider that the time of viewing is limited to only 3 seconds. Viewers should be able to read and understand the message correctly during this short time. Time to read cross street banners is even less, mere 1-2 seconds.

Work stages are simple and convenient for you: we create the task together. after which you get several options along with solutions. You, as a client have the jurisdiction to pick and approve the best one you like within a stipulated deadline.

After the job has been completed and approved by you, our managers shall help you ‘spread’ the product through Ideashop partners.