ATL Marketing Services
Run your business campaign by ATL Marketing
ATL Marketing stands for 'Above The Line Marketing'. This kind of marketing is the kind of marketing that has a very broad reach and is largely untargeted. Think about a national TV campaign, where viewers across the nation see the same advert aired across the various networks. This kind of marketing is mostly used for building brand awareness and goodwill.
Contact UsAdvertising campaign
It sometimes happens that you understand your goal, but have concerns regarding what means to use or take to achieve it. This is normal. Our job is to develop effective advertising campaigns based on your goal and budget. After the final product has been approved our managers will help in the organization and implementation of the campaign. Our team of specialists shall also work in close coordination with you involving various media platforms.
Video Advertising
Video advertising, mainly television and visual documentaries, are expensive by nature, but at the same time, they seem to be the most effective ones. In the twenty first century experts often speak about new types of TV advertising and technical requirements for the quality of video products grow high in the developing media space. Advertising of previous years resembled simple appeals similar to propaganda slogans, but now TV advertisements of high quality are more like movies presenting characters, plots and drama. Viewers want to see a story and we know what to offer them: we employ professional directors of feature and documentary films, young graduates from film institutions to develop and produce video clips. Plots are created by script writers who are fully knowledgeable of feature TV advertisements.
You are welcome to participate at any stage of work, or you can always trust the professionals and control production at key points: brief preparation, screenplay approval, budgeting, presence during filming, approval of the final clip. Another unique feature of Ideashop is the skill to work with low-budget projects. Unfortunately advertisement hasn’t yet received enough financing in Nepal, but nevertheless our employees have learnt how to produce good quality TV advertisements with economic efficiency and releasing products that are not less in quality than the expensive commercials.
Additional services
- Script writing
- Working with ready scripts
- Production of videos for the Internet, corporate parties (digital filming)
- Documentaries
- Animation
- Events Management
After completion of work, our managers will assist in product distribution as well through Ideashop's partners.
Audio Advertising
Radio has entered the life of almost every person in the country, which makes audio advertising format the most accessible one for the audience. Although radio advertising is less efficient than TV ads, combining these two channels allows achieving greater effect on the whole.
Sound and text are the two most vital features of audio advertisements. There are only 65 words within 30 seconds to convey your message. Specialists of Ideashop pay a lot of attention to this format.
While developing an audio clip we provide you with several scripts. When the final script is made, budgeting is conducted, as well as casting, recording, sound editing and the most pleasant stage of all – presentation of the ready audio product.
After the product creation has been completed, our managers will help to distribute it throug Ideashop partners.
